25 May 2020
To our amazing JH Bridal community,
Over the past few months we have enjoyed seeing the clever and creative ways that couples have been adapting their approach to the traditional wedding, and we are so hopeful for those still busy planning, and the individuals and businesses connected with the wedding industry, now that we are closer to returning to some kind of normality.
Over this time we have taken the opportunity to evaluate what our core business is, and we have made the difficult decision to close our bridal channel at the end of June, and to re-focus our energies on our mainline collection and retail stores.
A sincere and heartfelt thank you to all the brands, partners and individuals that have been fierce supporters of me personally and our business through our journey with Juliette Hogan Bridal. From the creative teams involved in our photo shoots, the local media that have written about us, the stylists that have included our products in editorials, the brands that have supported our events, the artisans that have helped to create our dresses, my hard working and talented team, and last but certainly not least, a huge thank you to the brides that have chosen to wear Juliette Hogan on their special day - we are so grateful.
It is certainly a bittersweet goodbye to bridal from us, helped somewhat by the knowledge that we know we will continue to connect with some of you through our mainline collection and boutiques. It has been such a privilege to be a part of one of the most special celebrations with you all.
Image Credit | Guy Coombes
Dress from our unreleased 2020 Juliette Hogan Bridal collection