We are delighted to welcome you to our newest Juliette Hogan store, now open at Commercial Bay. Designed with a considered approach, the space embodies our signature aesthetic - refined, tonal, and texturally rich - while seamlessly integrating bespoke elements that echo our existing stores.

The fit-out showcases custom blackened brass fixtures, crafted by our friends at MSME in Warkworth, mirroring those found in our Christchurch and Newmarket boutiques. A long, elegant rack traces the contours of the store, drawing the eye inward. Adding another layer of texture, we chose Aalto Impasto in Soft Cream for this wall, offering a subtle warmth and depth in contrast to the rest of the store, which is painted in Aalto White Space. 

Floating racks create an intimate and private atmosphere around the changing rooms complimented by the softness and warmth of a custom NZ Wool Bremworth Galet rug.

Sustainability and longevity remain at the heart of our design ethos. We have preserved the beautifully structured American Oak changing rooms - an inheritance from the previous tenant, Kate Sylvester - breathing new life into them for years to come. In a similar spirit, our strong and timeless IMO counter has been repurposed from Britomart, while the Simon James Isabella Chairs, formerly at home in our Ponsonby store, have been reupholstered in James Dunlop Tahiti fabric in Olive by our talented workroom neighbours at Finewood Furniture. These carefully considered details, paired with tonal, textural curtains, create a space that is both sophisticated and inviting.

To mark the occasion, we gathered with our community the evening before opening, sharing a moment of celebration with friends and customers over glasses of Mumm Central Otago and Antipodes Water. It was a truly special way to introduce our new home at Commercial Bay, and we look forward to welcoming you in-store soon.