Juliette Hogan Bridal

FOR THE MODERN BRIDE

For the bride seeking refinement, not reinvention, Juliette Hogan Bridal delivers bespoke creations crafted as an intimate and elevated expression of individuality. Reflecting the timeless simplicity and elegance synonymous with the Juliette Hogan brand, our bespoke bridal service offers a personalised experience for the bride looking for a dress to resonate with her everyday luxe aesthetic.

We create just 10 dresses each year, designed, developed and crafted in our Auckland workroom using beautiful and luxurious fabrications and exclusive imported lace and sequins.

If you're interested in becoming a JH bride, we would love to hear from you.

↓ ENQUIRE ABOUT YOUR DRESS

↓ THE PROCESS

↓ mothers of the bride + groom

↓ THE FINE PRINT

↓ FREQUENTLY ASKED QUESTIONS

When I first saw the Together Journal piece announcing Juliette was going to work with a handful of brides, I immediately applied for the once in a lifetime opportunity. There is something so special about having a piece made specially for you, let alone a wedding dress, let alone by Juliette Hogan.

From the first video call, to the first in-person appointment, to the final appointment before my wedding day, the care and time Juliette, Alice, and the team put into making the dress of my dreams was truly unreal. They took my rambled ideas over that initial Zoom and turned them into a dress those closest to me said was “so perfectly Imogen” - which is exactly what I was after. It was so important to me that my wedding dress was an extension of my personal style, and something I could wear for the entire evening, and what Juliette created was the dress of my dreams.

If I had to choose my single most favourite thing about it, I couldn’t, but I have managed to get it down to three elements - the sleeves, the neckline, and the pockets!!

- IMOGEN

It was so special to work with Juliette and Alice to create my dream dress! They struck such an amazing balance between guiding me with their expertise and honouring my personal style and ideas.

I wasn't sure what to expect from a process like this - but it felt so stress-free, every detail was thoughtfully considered and executed with such care.

I couldn't have been happier with the final result - A dress that was simple, elevated, timeless and true to me. I have never worn a dress that fit me so perfectly!

- CASEY

I feel absolutely honoured to have been a Juliette Hogan Bride, before I was even engaged I always knew that I would walk down the aisle in a JH creation.

Being able to work with Juliette and Alice on my dress, was a journey I will never forget.

They both have such an incredible eye for designing and finishing silhouettes to a high standard, and I always knew I would be in wonderful hands. They were able to source a fabric especially for me, and it was EXACTLY what I hoped for.

The process was seamless and relaxed, and I ended up with my absolute dream dress that fitted me like a glove. I wish I could wear it again!!

I was also lucky enough to have Juliette and Alice dress all my Bridesmaids in custom JH dresses and also my Mum and Grandmother too. Everyone commented how beautiful they felt in their JH pieces, and how every JH dress complemented the overall look of the wedding.

- OLIVIA

The dress looks so beyond beautiful - you truly did the most incredible job bringing it to life. I honestly couldn’t have imagined anything more perfect for my wedding dress, so thank you again for all your care, craftsmanship, and talent.

- CHELSEA

The Process

INITIAL CONSULTATION

Your first appointment is a personal, hour-long consultation with Juliette and Alice to talk through your wedding and ideas about fabric, colour and silhouette. This consultation is $250, fully redeemable against your dress should you decide to proceed. From this, Juliette creates a hand-drawn sketch to be signed off by you. At this point you should feel confident to decide if Juliette Hogan Bridal is the perfect choice for your wedding dress.

FIRST FITTING

We will have made a toile (calico) version of your dress in your standard size and we will fit the dress to you. Allow 45 minutes.

SECOND FITTING

We will have made your beautiful dress in your chosen fabric. The dress will be unhemmed, and shoes should be brought along at this point. Allow 30 minutes.

FINAL FITTING

All alterations and hemming will have been completed. You will have a final try on with shoes to ensure everything is perfect. Allow 30 minutes.

ADDITIONAL FITTINGS

Extra fittings outside the above will incur an additional charge.

Mothers of the Bride + Groom

We create a limited number of bespoke pieces for Mothers of the Bride + Mothers of the Groom.

This is a considered process, designed to ensure you feel both confident and entirely yourself on the day. We work closely with you to refine silhouette, fabric + detail, creating a piece that honours the significance of the occasion while aligning with the Juliette Hogan aesthetic, yet feeling entirely bespoke to you.

Each garment is thoughtfully made to order in our Auckland workroom.

As availability is limited, we invite you to enquire via our form below to begin the conversation.

Find out more about our JH Bespoke service here.

Enquire About Your Dress

If you're considering a Juliette Hogan gown, we'd love to hear about your wedding, your ideas and what you're looking for.

We recommend your Initial Consultation takes place around 6 months before your wedding. Please allow up to 3 working days for a response.

The Fine Print

A personal hour-long consultation incurs a $250 fee that is fully redeemable against your bridal purchase should you decide to proceed.
We will work with you to finalise the design and commit to creating you a unique and handmade dress, in the agreed fabric, and we will have this ready for you by our agreed delivery date, together with a hand drawn sketch by Juliette of your bespoke dress.
Following your Initial Consultation, and on confirmation of your design, we will provide you with a written quote for your approval.
To secure your booking, a 50% deposit is required after your Initial Consultation. The balance is due prior to delivery.
All orders are accepted at the discretion of Juliette Hogan Ltd.
Orders are required to be placed a minimum of 16 weeks before the agreed delivery date of your dress.
Should there be any changes to your design throughout the process that affect the cost, we will provide you with an updated quote in writing before proceeding.
If you choose to stop the work in progress, we request reimbursement within 7 days for the work completed and costs incurred up to that point, (less the deposit and any other payments you've already made).
We are committed to ensuring the process is mutually enjoyable, collaborative, and respectful. If any concerns arise during the design and creation stages, we'll listen and work with you to resolve them promptly.

Frequently Asked Questions

WHEN SHOULD I START LOOKING FOR MY DRESS?

Juliette Hogan Bridal only offers 10 bespoke dresses each year, so we recommend getting in touch with us as soon as possible to express you interest, work out if we are a good fit for each other, and to secure your booking. We would recommend design details to be being finalised around 6 months before the wedding. We require 16 weeks from confirmation of your design to produce your gown.

DO I HAVE TO KNOW EXACTLY WHAT I WANT BEFORE I COME IN FOR MY INITIAL CONSULTATION?

No, this is what we are here to help guide you with. We have expert knowledge of tailoring, fabric and fit, and a sensitive understanding of colour and tone to help guide you to the perfect dress for you. We do ask you to share any image references of what resonates with you following your Expression of Interest and at your Initial Consultation to help guide us and ensure that we are a good fit for each other.

IS THERE A CONSULTATION FEE?

Yes, all our Initial Consultations are an hour long and carry a fee of $250 which is redeemable on your dress should you choose to proceed with a purchase.

WHEN + HOW DO I CONFIRM MY ORDER?

Following your Initial Consultation, you will be provided with a written quote. Should you wish to proceed, at this point we require a 50% deposit to secure your booking, with the balance due prior to delivery. We require 16 weeks from confirmation to produce your gown.

WHEN SHOULD I SCHEDULE MY FIRST FITTING?

We tend to organise first fittings once you have confirmed your order. Generally that will be 12-14 weeks before your wedding.

WHAT SHOULD I BRING TO MY FIRST FITTING?

The shoes and undergarments you’ll be wearing on your wedding day in order to have your wedding dress properly fit through the bodice, body and hemline.

HOW MANY FITTINGS WILL I NEED?

Usually, brides require 2-3 fittings to ensure a perfect look. We require a minimum of two weeks in between fittings for alterations. After the final fitting, we will steam and hang your gown in a garment bag for you to take home or pack for shipping.

WHEN SHOULD I EXPECT TO RECEIVE MY WEDDING DRESS?

We usually organise the due date as well as your fitting dates once your order has been confirmed. Your gown typically arrives 2-4 weeks before your wedding date.

WHAT IS THE PRICE RANGE OF YOUR DRESSES?

The price of a Juliette Hogan Bridal dress is dependent on a number of factors including the fabric, and the amount of work involved in creating the dress. Our bespoke bridal gowns start at NZ$5,000.

WHAT ARE YOUR PAYMENT TERMS?

We require a 50% deposit at the time of your order. You will then pay the remaining balance before receiving your dress.

HOW DO I PAY FOR MY PURCHASE?

We accept all major Credit cards, Eftpos and cash. Credit Card payment by phone, and online bank transfers are also possible.

WILL YOU SHIP MY DRESS TO ME?

Yes, that’s not a problem.

DO YOU OFFER WORLDWIDE SHIPPING?

Yes we ship to most countries around the world, however the price of shipping varies. Please view our shipping terms and conditions here.