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SUSTAINABILITY & RESPONSIBILITY.
At Juliette Hogan, our focus has always been on thoughtful design using quality materials and craftsmanship to create garments that stand the test of time. We recognise that the quality and longevity of our garments is only one facet of the very complex issue that is sustainability.
Operating a sustainable and responsible fashion business is more than simply making decisions to minimise or offset our environmental impact. Alongside the environment; economic and social needs also sit at the forefront of our sustainability decision making.
In 2020 we formalised our Juliette Hogan Sustainability Strategy, with the ambition of tackling some of the responsibilities and challenges that our industry and business face. Our objectives look to our brand values which at their core are sustainability focused and sit within our four sustainability pillars:
- PEOPLE. People first
- PRODUCT. Beyond expectation
- PLANET. Respect
- PROSPERITY. Integrity
Discover more below about how we are bringing our brand values to life.
SUSTAINABILITY PROGRESS REPORT - NOV 22
We are so pleased to share our first ever Sustainability Progress Report to hold us accountable, create transparency and report our progress and challenges on our sustainability journey since January 2021.
We hope that by reading this you will gain meaningful insight into our sustainability journey to date, and where we are headed in future. We are open to your thoughts and suggestions, and would love to hear from you.
OUR SUSTAINABILITY PILLARS.
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PEOPLE
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PRODUCT
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PLANET
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PROSPERITY
People
OUR VALUE | PEOPLE FIRST
OUR GOALS.
- To embrace and support our wider community
- Maintain engagement and wellbeing within our team
- Support and strengthen local industry
- Nurture responsible partnerships
At Juliette Hogan we believe our people are one of our greatest assets and we work hard to create a culture that resonates with our values of integrity, respect, and kindness. We have reflected these values within the People pillar of our Sustainability Strategy to formalise our commitment to providing a workplace where everyone feels valued and heard.
WHERE WE ARE.
- We are proud to align with Child Poverty Action Group (CPAG), pledging a minimum annual donation of $10,000. We are committed to raising both funding and awareness of CPAG within our community.
- Founding member of Mindful Fashion New Zealand (MFNZ) with active participation in working groups.
- Wellbeing Plan implementation including staff access to Employee Assistance Program (EAP).
- Living Wage aligned since 2021.
- Launched our Internship Program.
- Joined Pride Pledge in 2022.
WHAT WE ARE WORKING ON.
- Launching a JH Team Community Contribution program.
- Commitment to diversity of models across our brand imagery.
Product
OUR VALUE | BEYOND EXPECTATION
OUR GOALS.
- Design for a long life
- Use sustainable and responsible materials
- Responsible supply partnerships
- Enable Circularity
As an industry we are excited by the continued evolution to a more transparent sharing of knowledge (both from our suppliers, and to our consumers), and this combined with the ongoing improvement in technology and fabric productions, we are pleased to be able to make more consciously sustainable choices with our fabrics and designs now more than ever before.
WHERE WE ARE.
- 89.5% of our garments are made locally in New Zealand.
- Benchmarked ourselves with Textile Exchange’s Materials Change Index (MCI).
- Transitioned all new JHL Fine Cotton cashmere to certified organic cotton.
- Released a Sustainable Garment care guide.
- JH Bridesmaid X Designer Wardrobe collaboration giving a longer life to our bridesmaid range.
- Donation of excess fabric to community organisations.
WHAT WE ARE WORKING ON.
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Create and implement a Fibre and Materials strategy based on the results from MCI.
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Fabric and garment certification alignment roadmap.
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Formalising our JH Repair Program to extend the life of your garments.
Planet
OUR VALUE | RESPECT
OUR GOALS.
- Use minimal and sustainable packaging and consumbles
- Minimise our carbon footprint
- Zero Waste
An important and evolving movement within the fashion industry, fashion circularity has three key principles to create a more circular system with the ultimate aim of reducing waste and protecting our environment.
WHERE WE ARE.
- Measured carbon emissions through Toitū Carbon Assess program to identify areas of improvement.
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Using tree and plastic free toilet paper and paper towels at our Head Office.
- Implemented composting in our Head Office, and soft plastic recycling across all locations.
- Completed a baseline Waste Audit in 2021.
- Giving life to our End-of-Line fabrics through various product initiatives including JH Cushions, Scrunchies for team gifts & our CPAG Baby Bloomers.
- Begun transition to new, responsible packaging from Decelber 2022 utilising soy ink printing, post consumer recycled materials and FSC materials. All new packaging are curbside recyclable.
WHAT WE ARE WORKING ON.
- Carbon neutral customer deliveries.
- Reusable internal garment bags.
- Elimination of single use plastics in business operations.
- Prioritise sea freight.
Prosperity
OUR VALUE | INTEGRITY
OUR GOALS.
- Long term sustainable success
- Engage stakeholders in our sustainability journey
Key to our long term success lies within our local industry. Where possible, we produce our clothing here in New Zealand (89.5% of our mainline collection). We are proud of the relationships we have developed over the years and these are so integral to the ongoing success of our business and the part we play to ensure a thriving and sustainable future for the New Zealand Fashion Industry.
Sharing our progress openly and honestly with our community helps to drive ourselves to become a more responsible business. Being more transparent with our key stakeholders means that our customers can have more confidence in shopping with us, as well as keeping us accountable by ensuring that we deliver on the key objectives we have set for ourselves.
WHERE WE ARE.
- Created role of Sustainability Manager in 2021.
- Completed our baseline assessment for B Corp.
- Released our first Sustainability Progress Report in November 2022.
- Ongoing increased frequency and diversity of communication to our clients.
WHAT WE ARE WORKING ON.
- Become a B Corp certified business.
- Releasing annual Sustainability Progress reports at the end of each financial year.
- Supply chain transparency.
- Strengthening our sustainability goals to be specific and measurable in alignment with the Sustainable Development Goals.
“Sustainability is no longer a ‘nice-to-have’, it is absolutely essential. We believe we owe it to our community to be constantly improving and evolving. When you make a more sustainable choice, you are sending a message about what is valuable to you. Every individual small decision adds up, and collectively that begins to have real impact."
- Juliette
OUR CPAG PARTNERSHIP.
Juliette Hogan is proud to align with CPAG New Zealand, pledging a minimum annual donation of $10,000. We are committed to raising both funding and awareness of CPAG within our community.
“I believe that children are both our most vulnerable and our most deserving of equity of opportunity and care, and that child poverty is one of our most important issues today. I am so proud to have aligned with CPAG doing what we can to support the important work that they do."
- Juliette
CPAG’s vision of ‘An Aotearoa where all children flourish, free of poverty’ resonates strongly with us, and we hope with our JH community too.
