At Juliette Hogan, the decisions that shape our work aren’t always visible in the finished garment. We wanted to share the reasoning behind them - the values and intentions that guide how we design, produce, and operate.

For us, sustainability isn’t only an environmental consideration question. It’s also about running a business that can endure: one that looks after its people, invests in its craft, and supports the local industry it’s part of.

The majority of our Juliette Hogan collection is made in Aotearoa New Zealand - in 2026*, 78% of JH styles have been produced here. Our workroom in Avondale is where samples are developed, repairs are carried out, bespoke bridal gowns are made and the more complex work gets done.

Beyond our own workroom, we work with a network of up to 50 local businesses - cutters, makers, pressers, finishers, button suppliers, fabric agents - many of whom we’ve worked with for over a decade. We produce locally because it matters to us - not because it’s the easiest or most cost-effective choice. It keeps skills alive, supports livelihoods, and means we know exactly how our garments are made and by whom.

*To end August 2026

Juliette serves as Chair of the Board of Fashion + Textiles New Zealand, the industry body working to secure the future of apparel and textile manufacturing in Aotearoa. It’s a voluntary role she has held since 2023, and one she’s deeply committed to.

FTNZ's work spans circular design, championing New Zealand's fibre ecosystem and industry advocacy - engaging with government and partners on behalf of the sector.

We say this plainly because it’s true, and because the reasoning behind it is worth understanding. We source all our fabrics from international mills - the types of premium textiles our designs require aren't produced in New Zealand.

Some garments also require specialist techniques that aren’t available here: permanent pleating, fine gauge knitwear, technical outerwear, denim processing and precision finishing like bound buttonholes. Where those capabilities don’t exist onshore, we work with offshore production partners we’ve selected carefully - for their craft, their quality standards, and their values.

Offshore production of selected styles also helps us balance the economics of the business, so that we can continue investing in local production even when the margins don’t make it the obvious choice.

Every production decision - local or offshore - is made with the same intent: to make something well, by people we trust.

Juliette trained in textiles before fashion, and designs from fabric out - the cloth comes first, then print and palette, then the construction. What something is made of isn’t incidental, it’s the starting point.

Natural fibres - silk, cotton, linen, New Zealand merino and wool - are the foundation of how we design. They breathe, move well, and feel different against the skin in a way that matters so much more than it sounds.

We also use synthetic fabrics, and we’re clear about why. Some garments simply can’t be made in natural fibres - like our signature permanent pleating or elastane in garments where stretch and recovery are part of the design.

For everyday pieces where washability and durability are what make something genuinely wearable, recycled polyester is a considered choice. When we do use synthetic fabrics, we use recycled and recyclable materials where possible.

A Juliette Hogan garment is designed to last. That commitment doesn’t end at the point of sale.

Our JH Repairs Program offers complimentary simple repairs on all JH garments - carried out in our Avondale workroom, by the people who understand how our pieces are constructed. Our complimentary JH Hemming Program means a piece can be tailored to exactly the right length for you, rather than left unworn in a wardrobe. Our Fabric Care Guide exists because how you look after a garment is as important to longevity as how it was made.

Our community partnerships - with Child Poverty Action Group (CPAG), Breast Cancer Cure, and Kindness Collective - come from a genuine commitment to the wellbeing of women and children in New Zealand. The CPAG relationship began in 2020 and is our longest-standing, with 100% of sales from our JH bloomers going to CPAG.

At Juliette Hogan, we believe our people are one of our greatest assets and we work hard to create a positive and inclusive culture that resonates with our values.

JH runs a 9-day fortnight for its full-time team across head office and retail. Every second Friday is a Freda Friday - a day off at full pay. The name comes from the idea of a Free Day, and that’s exactly what it is.

What we value most about it isn’t the individual day off - it’s the collective slowdown. When a whole team reduces pace together, there’s a shared exhale that an individual flex day doesn’t create: a shared commitment to making space for rest.

There are questions in this space we’re still working through - what to do with all end-of-line fabrics, how to reduce waste further, where the next steps in our sustainability journey should take us. We’ll share those conversations here as they develop.

What we won’t do is overstate where we are or make commitments we can’t keep. These pages reflect what we actually do - and we’ll keep adding to them as we do more.

We're open to having conversations in this space, with the industry and our community. If you have any questions, please get in touch.