Some prints ask to return. Buttercup Floral is one of them.
First introduced in a fresh, light palette for Spring Summer 2024, this painterly floral quickly became a favourite for its expressive energy and delicate balance of colour. Now, for Winter 2025, it returns in a deeper, moodier form – reimagined to suit the quieter rhythm of the cooler months.
This new season iteration brings warmth and depth through tones of olive green, dusky pink, and plum. Still unmistakably Buttercup, but grounded and romantic in feel – less sun-soaked meadow, more twilight garden.
As with many of our prints, Buttercup began as an artwork – a fluid, joyful exploration of colour and form. Its layered brushstrokes and scattered florals give it movement and texture, allowing it to adapt effortlessly across seasons.
This time, the print is offered in six signature styles – from everyday staples to elevated pieces for winter occasions. Each silhouette is considered, wearable, and designed to let the print shine in its own quiet way.
Prints like this are about more than colour – they carry feeling. And for us, this new Buttercup feels like a deep breath. A gentle statement. A way to bring softness and lightness to even the most wintry of days.