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21 Sep 22

Collection 2022.FOUR has an array of prints, but our highly anticipated Houndstooth Silk, is one that stands out with its bold and striking graphic palette.

Playing with clashing colours and a more graphic iteration of the classic houndstooth pattern, our Senior Graphic Designer, Louise Cuckow, masters this design creating a bold new JH print.



Starting with the classic houndstooth shape, Louise began to play around with enhancing the features of this timeless pattern, by creating a larger shape with sharp, defined edges.




From there, it was on to finding the perfect colours to compliment this design and tie it in with Collection 2022.FOUR's palette.

With a key colour of the season being Hot Pink, what better way to highlight a bold print, than with bold colour blocking. Our Magenta colour-way uses this technique and creates a playful and unexpected colour combination, that can be paired with soft grey, white, purple or pink.



To balance the bold, Louise and Juliette looked to created a colour-way that referenced the origin of this pattern, with more muted tones. From Polka Silk to Constellation Silk, the black and chalk colour combination has always been a firm Juliette Hogan favourite and was the perfect addition to this fabric story.  



The Houndstooth Silk, is a print for all. From those wanting a bright, standout look, to those loving a monotoned moment, this print in luxurious 100% silk, is a timeless addition to any wardrobe.

Shop the Houndstooth Silk print here.




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