Collection 2022.FOUR | From Juliette
16 Aug 22
I am so excited to share an insight into the inspiration behind our 2022.FOUR Collection and campaign.
It feels like forever ago that Alice and I were conceptualising this collection during another (cold!) lockdown period. Through our palette and prints we really wanted to capture a sense of joy and optimism as we imagined warm, vibrant and free summer days ahead of us.
Arguably our most colourful collection to date featuring hot pink, golden sunset tones, cobalt blues and verdant green. As always, our print designer Louise Cuckow expertly weaves this palette together creating some stand out prints for the season.
The hero would have to be Vision Floral - an emotive dreamscape abstraction of vibrant florals in pop acid tones, created as a joyous celebration of vivid colour that really encapsulates the mood of the collection. Another personal favourite is Songbird, a quieter yet intriguing and sophisticated print with subtle brights nestled amongst more muted neutrals.
For me, it is always so rewarding to see a collection come together as a whole and to see how the different fabrics, textures and colour complement and contrast each other to create something that is more than the sum of its parts.
We hope this collection injects some joy in to your summer.