Introducing JH Down
21 May 21
We are so excited to bring your our new JH Down collection of simple 100% recycled outerwear pieces perfect for travel, weekend escapes and off duty days.
Bringing a heightened sense of luxury to the ubiquitous puffer through materials and detailing with the use of premium dark nickel hardware and fastenings, Juliette did away with the classic vertical puffer top-stitching instead hiding this within the shell to achieve a cleaner silhouette. The 100% recycled polyester outer has a matte soft touch finish while the recycled natural down and feather inner brings superior warmth.
The capsule offering of two shapes - a jacket and longer-line coat, are available in a simple monochromatic palette of black and snow.
“Exploring our natural environment is such an enduring source of inspiration for me” says Hogan, “and I feel the JH Down offering has been a real missing piece from our collection. It’s been a welcome challenge to bring my own sense of luxury to such a purposeful item as the puffer... creating something for those cold outdoor moments, whether in the city our out in nature that still made me feel like I was putting on something really special.”
Our campaign imagery was brought to life by talented duo Karen Inderbitzen-Waller & Delphine Avril Planqueel and fittingly shot on location South of Auckland at a regular childhood walking destination spot of Juliette's.
JH Down joins the evolving and expanding stable of lifestyle products under the Juliette Hogan brand including cushions, eyewear, denim and JH Lounge.
Recycled Down Puffer Coat $659, & Recycled Down Puffer Jacket $529
Available in store and online now.
Full creative credits:
Photography & Styling | Karen Inderbitzen-Waller & Delphine Avril Planqueel.
Model | Lucy @ 62 Models.
Hair | Phillipa Hoffman @ Colleen.
Make-up | Josie Wignall for Bobbi Brown.
Campaign Video & Editing | Jason Crane & Jarrod Wright