Juliette Hogan and Real World come together to launch an exclusive Delicates Laundry Liquid - a refined collaboration that blends timeless design, conscious living, and everyday ritual.
Crafted in New Zealand, this limited-edition formula has been thoughtfully developed to gently cleanse and preserve your most treasured garments. Designed for use on wool, cashmere, merino - and equally suited to hand-washing silks and other delicate fabrics - this plant-based formulation reflects both brands’ commitment to quality, longevity, and considered care.
Infused with a delicate blend of Sweet Orange, Patchouli, and Cedarwood Essential Oils, the scent is fresh yet grounding. Bright citrus lifts the senses, balanced by the earthy richness of patchouli and the warm, dry depth of cedarwood. The result is subtle, refined, and comforting - a scent that feels at once restorative and quietly luxurious.
This first release will be available exclusively as a gift with purchase at Juliette Hogan boutiques. Customers will receive a bottle of the Delicates Laundry Liquid with any knitwear purchase of $250 or more. This in-store only offer is available for a limited time and while stocks last - a quietly luxurious gesture and an expression of gratitude from both brands. Designed to feel considered and special, it offers a moment of care and connection through a product that reflects the thoughtfulness at the heart of the collaboration.
Formulated as a gentle, plant-based solution, the Juliette Hogan x Real World Delicates Laundry Liquid is ideal for caring for wool, cashmere, merino, silk, and other fine fabrics. Always refer to your garments specific care instructions first.
For delicate natural fibres, dispense approximately 50ml of Laundry Liquid into your machine’s detergent drawer or directly into a top loader. Select a gentle or delicates cycle using cold or lukewarm water, and avoid harsh detergents or fabric softeners. Always wash like colours together and refer to your garment’s care label for best results.
To give your treasured garments the most careful treatment, hand washing is recommended. Fill a clean basin or tub with lukewarm water and mix in 50ml of Laundry Liquid. Submerge garments of like colours and gently agitate. Rinse thoroughly with cool water, press out moisture gently without wringing, then lay flat on a towel. Roll in the towel to absorb excess water, reshape, and dry flat in the shade to preserve the fabric’s natural structure.
This gentle, effective formulation supports the longevity of your most loved pieces - turning an everyday task into a meaningful ritual of care.
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This collaboration is a shared invitation to slow down, live thoughtfully, and honour the garments we choose to invest in and wear well.